Insights / Guides
European cashew consumption
Originally published
How do consumers perceive cashew products? The original infographic presents responses from 88 people living in Europe.
The text below transcribes the historical infographic preserved on this page. It is not updated market data. The infographic does not show a survey date or named source.
Text equivalent of the historical infographic
Appreciation of cashew products
- Cashews rated 5/5: 63%
- Candy bar: 14%
- Raw: 29%
- Cereals: 32%
- Mix of nuts: 48%
- Roasted / Salted: 69%
Cashew consumption habits
- Every day: 7%
- Regularly: 59%
- Never: 3%
“Some products are still unknown to most consumers”: cashew milk, cashew spread, cashew butter and cashew oil.
Where do they buy cashew products?
- Online: 3%
- Specialized shop: 16%
- Market: 19%
- At events: 5%
- Supermarket: 57%
Packaging preferences
- Environmentally friendly: 38%
- Product origin visible: 21%
The “Ideal package” is labelled: Transparent, Resealable, Bag and Pre-filled. The image also shows “Other types of packages”.
What do consumers value?
- Sustainable: 69%
- Healthy: 67%
- Appearance: 57%
- Fair trade: 56%
- Organic: 43%
Awareness
- Are NOT aware of the health benefits: 52%
- Do NOT know how cashews are produced: 73%
Original historical infographic
The original artwork is preserved below. Open any panel at its original resolution to inspect the source. The text equivalent above preserves the visible figures without recalculation.
Where cashews come from and how they are processed
Do you also want to know where cashews come from and how they are processed?
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